Business Strategy
“The essence of strategy is choosing what not to do.”
Michael Porter
A Business Strategy is the foundation for the Brand and business development, defining operational and financial performance, global positioning, distribution, merchandising, design, supply chain, technology, and organizational structure, capabilities, and culture.
Establishes an agile sourcing strategy : Aligns an end-to-end supply chain with the Brand’s product strategy, financial goals, social and environmental commitments.
Shapes the organization structure and talent requirements : Sets the objectives and establishes a plan for talent development, retention, and acquisition. Fosters a culture of high-performance and leadership values.
Determines a technology framework : Informs an IT and AI infrastructure built for sustainable growth.
Business Strategy :
Sets objectives to create value and return : Establishes KPIs measuring operational efficiency and financial performance, driving business growth and profitability.
Shapes the Brand’s footprint :
Develops strategies for the brand's global, regional, and local outreach.
Optimizes distribution plans through digital channels, omnichannel retail, and wholesale partnerships.
Defines the merchandising strategy : Defines the collection plan, pricing structure, and growth-oriented initiatives for sustainable profitability.
